Crime + investigation

Cocaine Quarterback Owen Hanson Founded an Ice Cream Brand After Working for the Cartel

Hanson moved hundreds of kilos of drugs for the Sinaloa cartel and founded an illegal gambling enterprise.

Courtesy of Prime
Published: August 14, 2026Last Updated: August 14, 2026

For former University of Southern California (USC) football star turned drug kingpin Owen Hanson, the sky was the limit.

“I definitely felt untouchable,” he tells A&E Crime + Investigation.

Hanson’s bulletproof mentality catapulted him on his path from college walk-on to an international drug trafficking tycoon making $1 million a day.

His enterprise, which launched in 2012, moved thousands of kilos of drugs worldwide. At the same time, he managed an illegal multimillion-dollar gambling business.

“I was out of control,” 44-year-old Hanson, who also went by the name “O-Dog,” admits.

The FBI eventually zeroed in on his illicit activities, and in 2017, he pleaded guilty to racketeering and conspiracy to distribute narcotics.

Serving nearly a decade in federal prison forced Hanson to face his demons and reevaluate life after lockup.

He kept busy behind bars, and while working toward his master's in business, he unintentionally birthed the idea of craft protein ice cream and went on to transform it into a successful business.

Less than a year after his release, Hanson estimates his company, California Ice Protein, is worth $20 million.

“It was a very humbling experience to go from incarceration to inspiration,” he says. “I went from putting bad things on the streets to now healthy treats.”

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'Untouchable' O-Dog

Hanson wasn’t born with a silver spoon in his mouth.

His parents split when he was 8 years old, and he was raised in Redondo Beach, Calif., by his construction worker father. Together, they lived a modest life, he says.

In high school, the 6-foot-4 student was popular and excelled in sports. In 2000, he got into USC on a volleyball scholarship. Hanson later joined the Trojan football team as a walk-on in 2004.

The desire to fit in among his elite and wealthy teammates led him to make controversial decisions.

“Everyone had money, and I thought: ‘How am I gonna fit in?’ Next thing you know, I’m dabbling in performance-enhancing drugs, selling cocaine—small levels—just to keep up with the Joneses and be able to pay for college,” he explains. “And then once I graduated and all my friends went to the NFL, I was like, ‘What am I gonna do now to keep up with them?’”

Hanson pursued a successful career in real estate development but was laid off during the 2008 recession. Rattled, he turned to his rolodex of affluent USC connections and pivoted himself to become a big-time bookie.

Business skyrocketed, and “I started taking bets from the [Sinaloa] cartel,” he admits.

He felt unstoppable.

“One thing led to another,” Hanson recalls. “They saw that I had access to a lot of money, so they asked me to launder money through the United States for them, and I said, ‘Sure, no problem.’”

A couple of months in, Hanson says he was presented with an offer he couldn’t refuse: $1 million a day.

But there were two caveats: he had to relocate to Australia and dive headfirst into the illegal drug trade.

“It wasn't just cash now; it was also cocaine,” he says.

Forced to figure out how to smuggle drugs across international borders, Hanson says he had to get creative.

“I discovered a way to put cocaine into a liquid format and put it into wine bottles, and I created a service where I would ship wine from Napa Valley to Australia,” he explains. “Once I figured that out, I was like, ‘OK, I'm untouchable.’”

At the same time, in an effort to maintain momentum spearheading the cartel’s money laundering scheme, he sought out a professional blackjack player to help wash the cash.

“He would come to Australia and play at the casinos,” Hanson says. “He laundered a bunch of that drug money back into America, went to Las Vegas and he cleaned the money through the casinos.”

Things came crashing down when that player lost $2.5 million of the cartel’s money and tipped off the FBI in fear for his life.

The cartel gave Hanson two options: either pay them back the money the player lost, plus interest, or die, he says.

“I didn’t wanna die. I was spiraling,” he admits. “I knew the cartel was going to kill me [if he didn’t get the money back], and I knew that the FBI was watching me.”

According to federal prosecutors, Hanson showed “no signs of stopping this criminal activity. He bragged to undercover agents about the success of his operation and his aspirations to be even bigger.”

Hanson was subsequently arrested, and in 2017, he was sentenced to 21 years in prison after pleading guilty to racketeering and conspiracy to distribute narcotics.

He was also ordered to pay a $5 million criminal forfeiture.

Life Behind Bars

Prison didn’t hinder Hanson’s work ethic. He used the time to earn his master’s in business while focusing on faith and fitness.

As part of his wellness routine, the former tight end would use empty peanut butter jars to make a post-workout protein shake.

That all changed when his cellmate tossed ice and salt in a mop bucket to keep the shake cold for him. The result: ice cream.

Instead of drinking the shake, “I started eating it, and I was like, ‘Oh my god, it's protein ice cream. And then the ‘ding, ding, ding’ in my head went off,” Hanson says.

He started making and selling his protein ice cream to fellow inmates at $15 a jar.

Nine years into his sentence, Hanson was released and placed on lifetime parole.

He vowed not to squander away his second shot at life.

Owen Hanson Now

Hanson started meeting with ice cream manufacturers to turn his protein ice cream concept into reality, and in September 2025, he officially launched California Ice Protein.

That same month, Amazon Studios released a three-part, Emmy-winning docuseries detailing Hanson’s rise, fall and road to redemption called Cocaine Quarterback: Signal-Caller for the Cartel, produced by Mark Wahlberg.

Despite the ups and downs, Hanson says he wouldn’t change a thing.

“Everything happens for a reason. I went to God, I got my master's degree while incarcerated, I have a business that's worth $20 million,” Hanson says proudly. “To be able to build something from rock bottom and give people hope about life after prison. That's the biggest flex.”

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About the author

Tristan Balagtas

Tristan Balagtas is a Las Vegas-based crime writer and reporter. She previously reported for People and TV news stations in Washington and Texas. Tristan graduated from the University of Nevada Las Vegas with a bachelor's degree in journalism.

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Citation Information

Article Title
Cocaine Quarterback Owen Hanson Founded an Ice Cream Brand After Working for the Cartel
Website Name
A&E
Date Accessed
August 14, 2026
Publisher
A&E Television Networks
Last Updated
August 14, 2026
Original Published Date
August 14, 2026
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