A&E NETWORK ANNOUNCES NEW SERIES “HIP HOP TREASURES” FEATURING LL COOL J AND ICE T AS THEY TRACK DOWN ICONIC MEMORABILIA PREMIERING ON AUGUST 12 AT 10PM ET/PT IN HONOR OF THE 50TH ANNIVERSARY OF HIP HOP
IN PARTNERSHIP WITH THE UNIVERSAL HIP HOP MUSEUM, NEW SERIES SETS TO PRESERVE LEGACY FOR FUTURE GENERATIONS
New York, NY – June 21, 2023 – A&E Network announces the new series “Hip Hop Treasures” following the search for lost Hip Hop memorabilia set to premiere on August 12 at 10PM ET/PT. Led by LL COOL J and Ice T alongside field collectors and museum curators, the team tells the story of some of Hip Hop’s greatest artists and the items they made famous such as The Notorious B.I.G.’s iconic jersey from the “Juicy” video, Flavor Flav’s clocks, DMX’s Aaliyah car, and more. This exclusive partnership between A&E, Pulse Films, LL COOL J’s Rock The Bells and The Universal Hip Hop Museum honors these music legends and brings their items back to the birthplace of the culture, The Bronx.
“Hip Hop Treasures” provides a behind the scenes look at the people and items that gave birth to the cultural phenomenon that is Hip Hop. With the help of LL COOL J, Ice T, field collectors Cipha Sounds and Yo-Yo along with Chief Museum Curator Paradise Gray and curator Pete Nice, some of these elusive items are brought back to the archive and will be put on display at The Universal Hip Hop Museum. The museum is poised to become “The Official Record of Hip Hop” and is currently in the process of building the world’s largest Hip Hop memorabilia collection. The permanent home of the Universal Hip Hop Museum will open to visitors worldwide in 2024.
Throughout the series, viewers will get a nostalgic look at the memorabilia, which is brought to life through personal stories from LL COOL J and Ice T along with unprecedented access to some of the biggest names in Hip Hop such as DMC (Run DMC), CeeLo Green, Flavor Flav, Fat Joe, Treach (Naughty by Nature,) Master P, Soulja Boy and many more. The series also features tributes to The Notorious B.I.G., DMX, Biz Markie and Coolio’s last on-camera appearance before his passing in 2022.
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“Hip Hop Treasures” will be available and on demand to stream on the A&E app and aetv.com
“Hip Hop Treasures” is produced by Pulse Films and Rock The Bells for A&E Network. Executive producers for Pulse Films are Erica Hanson, Tracey Baker-Simmons, Andrena Hale and Mira King. Paradise Gray and Pete Nice are executive producers. Serving as executive producers for A&E Network are Elaine Frontain Bryant, Shelly Tatro and Jonathan Partridge. A+E Networks holds worldwide distribution rights.
About A&E Network
A&E leads the cultural conversation through high-quality, original programming that captivates viewers and brings them to the heart of the stories that matter. Through its distinctive brand of award-winning non-fiction and documentary programming, A&E always makes entertainment an art. For more press information and photography, please visit us at press.aenetworks.com.
About Pulse Films
Pulse Films is an award-winning studio that produces content irrespective of format or platform for audiences worldwide. Part of the Vice Media Group the production studio is dedicated to creating moments of culture and shaping the future of visual storytelling across its divisions of: Scripted, Non-Fiction, Commercials and Music Videos.
About Universal Hip Hop Museum
Anchored in the birthplace of Hip Hop culture, the Universal Hip Hop Museum broke ground in the Bronx in 2021. Built as a space for audiences, artists, and technology to converge and create unparalleled educational and entertainment experiences, the museum is slated to open in Bronx Point in 2024. The UHHM will celebrate and preserve the history of local and global Hip Hop music and culture past, present, and future.