About Project Startup

A&E and RocketHub: Leveraging the Power of the Crowd

A&E REAL LIFE CHANGE inspires people to take charge of their lives and encourages viewers to turn their passion projects into reality.

A&E wants you to make positive changes that matter most in your family's lives, whether it's putting your finances in order, living healthier, supporting your community, to starting a new career. Your REAL LIFE CHANGE is possible.

Through A&E's unique storytelling lens, we showcase the passions and pursuits of colorful characters like the Robertson family of Duck Dynasty and the enterprising individuals of Storage Wars. Highlighting the fact that people all over America are finding new and creative ways to make a living, A&E is proud to partner with RocketHub, one of the leading crowdfunding* platforms, to launch PROJECT STARTUP. With our success in this storytelling arena, we've found great synergy with RocketHub's mission to liberate ideas; and we believe that our newest initiative PROJECT STARTUP will support this new wave of entrepreneurs and innovative thinkers.

PROJECT STARTUP emphasizes America's entrepreneurial spirit. A&E will designate several new projects on RocketHub, contributing seed money to help entrepreneurs propel their business ideas to the next level. Other components will include online resources including tips and Q&As from A&E celebrities, workshops, community town halls, and more.

Everyone has a chance to participate in Real Life Change – through PROJECT STARTUP – by lending support to a RocketHub project or launching your own venture on RocketHub, or just by finding inspiration to make your own REAL LIFE CHANGE in any aspect of your life.

*Crowdfunding is the act of many people contributing money to a project in exchange for a good or service, especially to expand and democratize opportunity.