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A&E Network Launches Its First iPhone Application
TAG: Paranormal State
iPhone and iPod Touch owners can now use their mobile devices to track the paranormal, thanks to A&E Network's first iPhone application, the Paranormal State EMF Reader. Converting these devices into "EMF readers" that pick up fluctuations in electromagnetic fields (EMFs), the application makes every user a paranormal investigator, able to sweep their surrounding areas and search for paranormal entities.
The launch of this free application coincides with the third season of "Paranormal State" (televised Mondays at 10PM ET/PT), A&E's dramatic real-life series that chronicles the case files of the Paranormal Research Society (PRS), a renowned group comprised of Penn State University College Students and led by director/founder Ryan Buell, as they attempt to unravel inexplicable paranormal phenomena including sixth-sense experiences, ghost sightings, demonic disturbances, and brushes with the darkest areas of the unknown. Available today, the application can be downloaded at no cost via iTunes or directly to an iPhone or a WiFi-enabled iPod Touch.
"Paranormal entities have to gather energy when manifesting themselves or attempting to communicate, which causes EMFs to fluctuate, making EMF readers essential tools for all aspiring paranormal investigators," said Paul Jelinek, Sr. Vice President, Digital Media, A&E Television Networks. "The iPhone and iPod Touch version of the EMF reader allows us to reach out to Paranormal State viewers with a fun, engaging application."
In addition to an EMF reader, the application includes the option to read an article that teaches users about electromagnetic fields and what they mean, along with a customizable postcard that contains links to the iTunes application store and to AETV.com that users can forward to friends. On the home page of the application are a link to the Paranormal State mini-site at AETV.com for more information and options to change the reader's settings. Series tune-in messaging runs as the application loads.
The application was developed by Moderati, a Bellrock Media Inc. Company (http://www.moderati.com).
"Paranormal State" is produced by Four Seasons Productions Intl and Go Go Luckey Productions for A&E Networks. Gary Auerbach, Julie Auerbach and Betsy Schechter are the executive producers. A&E executive producers are Robert Sharenow and Elaine Frontain Bryant.