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A&E Launches New Initiative "Project Startup"
A&E NETWORK LAUNCHES NEW MULTI-PLATFORM BRAND INITIATIVE 'PROJECT STARTUP'
NETWORK PARTNERS WITH LEADING CROWDFUNDING COMMUNITY ROCKETHUB TO HELP CHANGE THE LIVES OF ASPIRING ENTREPRENEURS
New York, NY - April 17, 2013 - A&E Network is extending its "Real Life. Change." pro-social campaign through a new multi-platform brand initiative, PROJECT STARTUP (ProjectStartup.com). Whether it's the Robertsons of "Duck Dynasty," the buyers on "Storage Wars" or the traders on "Barter Kings," A&E's unique brand of original programming emphasizes the new entrepreneurial spirit in the nation today. By partnering with RocketHub, one of the leaders in crowdfunding, A&E's PROJECT STARTUP will support a new wave of entrepreneurs and innovative thinkers to help bring their businesses to life. PROJECT STARTUP launches April 17, 2013.
A&E will work with RocketHub to identify key entrepreneurs who have current projects in development on RocketHub's platform that reflect the network's commitment to the new entrepreneurial spirit. A&E will support these projects with a significant seed money contribution to help them reach their fundraising goals, in addition to potential national exposure on all of the network's platforms - including on-air and online.
"A&E remains committed to using our power to reach millions of viewers who invite us into their homes daily to help improve the lives of those we touch," said Dr. Libby H. O'Connell, Senior Vice President of Corporate Outreach for A+E Networks. "Through our partnership with RocketHub, we will be able to use our platforms to help entrepreneurs throughout the country see their vision brought to life."
In addition to supplying funding and exposure, PROJECT STARTUP will offer workshops, community town halls, entrepreneurial tips from A&E talent and original educational content on crowdfunding. A&E will also be creating co-branded sponsorable custom on-air vignettes for potential advertisers who are looking to link their brands with this groundbreaking initiative.
"Project Startup provides an outstanding opportunity for entrepreneurs who can now raise more funding and access new audiences," said Brian Meece, CEO of RocketHub. "RocketHub is honored to be a part of the A&E family to expand opportunity for entrepreneurs across America."